MOMMY BLOGGERS - 14% of all American mothers with at least one child in their household blog about parenting or turn to blogs for advice, according to a recent study by Scarborough Research. About 3.9 million moms in the United States identify as bloggers, but just 500 of them are considered to be influential among other mothers. Illinois Farm Families uses mommy bloggers in the Chicago area as part of its communication strategy.

RURAL POST OFFICES - The U.S. Postal Service is trying to tamp down concern over its wide-scale cuts, saying it will seek to keep hundreds of rural post offices open with shorter hours. Under the emerging strategy, no post office would be closed. But more than 13,000 rural mail facilities could see reduced operations of between two and six hours. 

HSUS AGAIN - The Humane Society of the United States on Tuesday held a press conference to reveal alleged cruel treatment of animals and inhumane conditions at a pig breeding facility in Wyoming that it claims is owned by a supplier for Tyson Foods. An expert panel assembled by the Center of Food Integrity is analyzing the video and is expected to announce its findings later this week. 

MOBILE UPDATE - A new report from ComScore finds 82% of time spent with mobile media happens via apps, not the browser.